Known as "Coldplay: Live at the Emirates", the full show was aired live and uninterrupted. The 1 June concert at the Emirates Stadium was broadcast on Absolute Radio. The show at Dingwalls is also planned to air live on BBC Radio 2 on 15 December 2011. The band's concert at La Cigale was also live-streamed exclusively for views in Eastern Europe and Asia on Orange. The show at the UEA Large Common Room was broadcast on BBC Radio 1 on 27 October 2011. Replay of the show on Vevo was viewed by nearly 8 million viewers. The live webcast is reported to have been viewed by nearly 20 million viewers. The show was directed by Anton Corbijn and presented by American Express. Viewers were also able to select their camera view, spanning from "front of stage" to "aerial". Internet users were able to view exclusive content including a pre-show interview and footage from the band's soundcheck. The show was not only streamed on YouTube but also in Times Square. Entitled, "Coldplay Live: Unstaged", the band performed songs from Mylo Xyloto alongside their previous hits. The premiere concert in Madrid was streamed live on YouTube. Each member of the band received £10.2 million after tax from the £118.4 million made. The tour kicked off with a live-streamed concert in Madrid.
The shows in Coventry, Manchester, Sunderland and London sold out in under two hours. Later in November, more dates were added in the UK, this time, playing stadiums in June 2012.
Here, the band played several shows to help finance their debut album. One of those dates is a concert at Dingwalls in London. Due to the demand, the band added additional shows in the UK. A set of rehearsal shows were added for October and November, seeing the band partake in radio festivals and fan-exclusive gigs. Initial dates revealed shows in the UK, France, Germany and Belgium. After devoting the summer of 2011 to a promotional tour in Europe, the Americas and Africa, the band announced the tour via their Twitter account in September 2011.
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